Media and Entertainment Law


The entertainment and media sectors are unique and naturally subject to complex legal issues. This area of law is ever-evolving and must keep up with the exciting and fast-paced nature of these industries.

Recent years have seen a strong shift toward audience-led content through new technology and media platforms, reshaping traditional marketing strategies and how we consume our sports and entertainment content.

The legal frameworks behind new forms of distribution and these new deal structures are complex; terms of commercial agreements need to anticipate change while protecting stakeholder's positions.

Cavell Leitch has the knowledge and skills to provide comprehensive advice to broadcasters, multinational media companies, rights holders, agencies, production studios, distributors, event promotors, sponsors and other stakeholders in the sports, entertainment and media industries across a variety of legal matters, including:

  • Commercial sponsorship and endorsement deals
  • Media License Agreements
  • Protection and licensing of intellectual property rights
  • Personal image rights
  • Talent and other representation agreements
  • Television production agreements
  • Protecting creative works (including copyright licensing and infringement issues)
  • Media rights acquisitions
  • Venue and event management
  • Publication and broadcasting rules and regulations
  • Broadcasting, digital media and social media rights and distribution
  • Digital technology development agreements

Recent examples of work completed by our experts:

  • Providing legal advice to Pieters Productions, organiser of new European Tour event, The Belgian Knockout. Including negotiating promoter agreement and preparing and negotiating sponsorship agreements.  
  • Preparing and negotiating key agreements for feature film shooting in Canterbury, including writers, directors and lead actor agreements
  • Drafting and negotiating media license agreements for, among others, the Royal & Ancient (The Open), Rugby World Cup, World Surf League, Diamond League and NRL
  • Preparing and negotiating sponsorship and supplier agreements for an ATP tour event
  • Obtaining UK Ofcom broadcast licence for Live@Wimbledon and Edgesport digital channels
  • Negotiating rights representation and acquisition agreements with sports federations, leagues and governing bodies including IOC, NBA, World Rugby, ICC and PGA Tour
  • Drafting website policies (Terms of Use, Privacy and Cookie Policies) for international action sports channel and website
  • International trademarks - registration and conflict dispute resolution